Yeah, we realize our brand is different. Our customers know it too.
Take a look at the TÄBŪ OHANA logo. What do you see?
The most obvious is the face, right? That is the face of a warrior; someone who looks at fear and challenges head on and runs toward the battle.
The arrowhead says we love the hunters of the world; our fans go after whatever it is they want to achieve in life. They don't wait for things to happen; they make them happen.
Did you see the fishhook in the letter "T"? Yes, that's a fishhook, and it's there because we believe in teaching people to fish; in other words, our brand is all about helping others.
So, what does TÄBŪ OHANA mean? The word TÄBŪ originates from the South Pacific and comes from ancient text that translates to "SACRED"; don't mess with! The word OHANA is also from the Pacific; from Hawaii and means "FAMILY". Put it together and it screams SACRED FAMILY. Don't mess with it.